There are many kinds of websites published on the internet. These include personal websites, corporate websites, government websites, and websites for different organizations.
Typically, a website caters to a specific area, be it entertainment, networking, news, or e-commerce. You can grasp an idea by visiting http://rhinomarketinggroup.com/.
While corporate and eCommerce websites are updated regularly, individuals and business owners maintaining their websites would either forget to get them updated or ignore this aspect.
If your purpose of creating a website is to use it as a potent tool for customer engagement, you need to keep it updated at all times. Technology updations, design innovations, and optimization techniques require that regular changes should be made to a website.
Moreover, the industry of which your business is a part of is also evolving daily. Consequently, the content uploaded on your website must conform to the evolving needs of your customers.
In the following article, we will discuss five ways that will allow you to keep your website updated at all times.
Attractive and Innovative Design
The design of the website should not be static. If your website is using the same design for the past few years, it is most probably obsolete and outdated.
Installing a fresh theme is one of the simplest and easily doable options, especially if you want to render a novel look to your website.
Of course, this does not mean that you can be carefree and go all out with the choice of your new theme. You cannot just use anything that you can get your hands one.
Instead, it should depend on two things: the nature of your business, and the likes (or dislikes) of your customers.
It must also be noted that whatever design you choose to incorporate in your website, it should excite the casual visitors. Your choice of design should also confirm to the search engines.
Sliders and the likes, which used to be very popular with wastes, are not being used anymore because they don’t go well with search engines.
Instead, you should use a design that is preferred by search engines and is also user-friendly.
Mobile-Friendly Website is a Must
Over the past few years, the rise in the number of people who are browsing the internet through smartphones and other hand-held devices has increased with an exponential rate.
After keeping an eye on the current trends, it can be safely assumed that this number is going to increase further with the same astounding rate, if not more.
Consequently, anyone who maintains a website must make sure that the site also opens swiftly on cell phones and other hand-held devices.
Currently, websites are designed, keeping in view that their use may be through a device, including a desktop, laptop, smartphone, or any hand-held device. The content of the website should be readily accessible on any of these devices.
If your website has not been updated for the past few months, you should do it immediately. A good option is to run a test on all of the above-listed devices to analyze its performance. This will tell you where your website stands.
The Need for Speed
A website that takes a long time to get loaded is a no-go. It will put off all the people who may have come towards your website. It is sure to increase the bounce rate of the site.
A study revealed that a minute delay in page loading would reduce the conversions rate by several percent. The majority of people are not aware that the loading speed of your page is also considered a rating factor by Google when it is assigning rankings.
The following tips will help you increase the loading speed of your website:
- Delete all installed plugins that you are not using anymore. They are not necessary and not providing you any value. They are rather hindering the speed of your website.
- Images take much more time to load. You can adjust the size of images on your website to make them load faster. Image size reduction is also a great option if it does not impair the quality of the snap.
- If the script of your website is old or obsolete, it is bound to lower down the loading speed of your website. Use the latest version where possible.
- If you are using WordPress, you can use plugins the help you in caching. A cache helps your website to load within less time, leaving a very positive image on the visitors.
One of the reasons for the rapid rise of the internet is that it incorporates text, pictures, and videos. No one is interested in text-only websites. Consequently, one of the best options for managing your internet audience is through the use of a picture.
Here the choice of pictures you are using on your website is very important. No one is inserted in watching outdated and low-quality images. This means that you should use original photos that have a high resolution and also conform to the content of the website.
In the initial days of the internet, generic images were in high demand. But times have changed. They fail to amuse anyone, anymore.
Therefore, adding attractive photos along with other graphics is one of the best options for presenting a fresh and energized look to your website.
Fresh, Trendy and Popular Content
No one will visit your site to read and review old and outdated content. Everyone wants to know what is going on at the moment, what is hot, and what is not.
Your website will not be counted as fresh and popular if you fail to update it constantly by adding new content regularly. Most visitors are smart enough to view the last updated date of the website when they are directed towards one.
Frequent updating of the website is also a requirement of Search Engine Optimization. That is why the best way is to prepare a schedule for updating your website frequently and then follow it.
If you are short of time for this exercise, you may also add links to relevant content on other blogs and incorporating your comments. Regular site updating also affects the ranking of your website positively while letting your clients and prospective clients know that you are continuously working on the site.
The Final Word
An updated website is a must if you want to obtain better rankings and send a positive view to your customers.
One important factor regarding this phenomenon is to check out for broken links on your page. These broken links are not welcome since they take the visitor nowhere. If a visitor sees a few broken links on your website, they will perceive it as a waste of their time and will never come back.
If you have an active and well-maintained website, there is no room for broken links on it. Although it is a difficult task to find out all these links, and then remove them, but it is worth the effort.
Most business websites are created, managed, and maintained to introduce a product and service, and let people know about them. An active and updated website is a tool that will help you improve your sales, and consequently, the bottom line of your business.